Moscow – Qahwa World
Russians consume around 10.3 million litres of coffee in cafés every month—the equivalent of 696,000 cups per day. According to RBC, citing a study by Platforma OFD, this amounts to about 0.45 cups per adult urban resident per month.
In September–October 2025, the average café receipt reached 463 rubles, up 17% from the previous year. The average price of a cup of coffee rose by 15% to 213 rubles, while the average number of items per order increased to 3.1.
Beverages dominate café sales, accounting for 70.4% of all receipts, with customers often adding sandwiches, cakes, or pastries to their orders. Russians tend to prefer the so-called “white cup” — milk-based drinks such as cappuccino and latte, which make up 80.1% of total sales. In contrast, “black cup” drinks like espresso and americano account for 19.9%, though their average price is higher at 229 rubles per cup.
Cafés are most actively expanding in the Central, Northwestern, and Southern federal districts. According to Dmitry Batyushenkov, CEO of Platforma OFD, market growth potential lies in regions with “white spots” — residential areas still lacking sufficient coffee shops.
Meanwhile, SberAnalytics reports that in the first half of 2025, the average check at cafés, bars, and restaurants across Russia increased by 10%, reaching 580 rubles. The most expensive dinner on record was in a Moscow restaurant, totaling 4.8 million rubles, followed by meals in Krasnodar (3.9 million rubles) and Moscow Oblast (3.6 million rubles).
Residents of Moscow and St. Petersburg spend the most on dining out — about 16,000 and 13,000 rubles per person annually, respectively, compared to the national average of 9,400 rubles. More than 57% of all restaurant and café spending is concentrated in the top 10 regions, including Moscow, St. Petersburg, Krasnodar Krai, Sverdlovsk Oblast, and Tatarstan.
Experts note that the growing popularity of cafés and restaurants reflects structural changes in Russia’s urban lifestyle, where coffee is increasingly becoming a symbol of daily culture and social connection, rather than just a beverage.
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