Dubai – Qahwa World
The Coffee Quality Institute (CQI) has announced the launch of its Global Priorities Assessment Survey, an open invitation to coffee professionals worldwide to help shape the organization’s future direction. The survey seeks insights from across the coffee value chain to identify the most pressing challenges and the most promising opportunities facing the global coffee sector today.
This new initiative follows CQI’s recent transition of the Q Program to the Specialty Coffee Association (SCA) earlier this month — a milestone that marks the beginning of a new chapter for the institute. As CQI redefines its mission for the years ahead, it is turning to the very community it serves to guide its next steps.
“CQI is entering a new phase in its work, and we would like to ask for your help in identifying the most pressing challenges and most promising opportunities we face as a sector,” the organization stated in its official announcement.
A Collaborative Effort for the Coffee Community
The Global Priorities Assessment Survey invites producers, traders, roasters, educators, donors, and project partners to evaluate various aspects of CQI’s work — including its technical expertise, educational offerings, credibility, affordability, and project outcomes. Participants are also encouraged to share their perspectives on how CQI can continue improving the quality of coffee globally and supporting the livelihoods of those who produce it.
Through this initiative, CQI aims to gain a deeper understanding of community priorities and use the results to inform future educational programs, research initiatives, and international partnerships. The collected insights will serve as a roadmap for how CQI continues pursuing its mission of improving coffee quality and the lives of those who make it possible.
Available in Nine Languages
To ensure inclusivity, the survey is available in English, Spanish, French, Portuguese, Chinese, Korean, Vietnamese, Swahili, and Indonesian, enabling broad participation from coffee professionals around the world.
Questions in the survey cover topics such as:
The quality and accessibility of CQI’s education programs
Affordability and value of CQI courses
The organization’s credibility and trustworthiness
The quality of its project work overseas
How CQI could better serve businesses and producers
Respondents can also provide open feedback on what they like most about CQI, what the organization could do more or less of, and what areas have the most room for improvement.
Shaping the Next Chapter
The CQI Global Priorities Assessment Survey will remain open until October 31, 2025, and all members of the global coffee community are encouraged to participate. The results will help guide CQI’s strategic planning and long-term development as it continues to promote excellence, transparency, and sustainability across the coffee sector.
By contributing to this global consultation, participants will help define the priorities that shape CQI’s next decade of work — ensuring that the organization’s efforts reflect the real challenges and ambitions of the worldwide coffee community.
Call to Action:
Take the CQI Global Priorities Assessment Survey before October 31, 2025, and share your perspective to help shape the future of coffee quality.
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