Dubai – Qahwa World
Vietnamese coffee farmers have achieved a remarkable 150% increase in income by shifting to regenerative agriculture, an innovative approach that promotes environmental sustainability while improving crop quality and productivity.
According to a report by Nestlé Vietnam, the adoption of regenerative practices under the NESCAFÉ Plan has enabled farmers to save 40%–60% of irrigation water, reduce chemical fertilizers and pesticides by 20%, and significantly increase yields and income.
The initiative was highlighted during a seminar titled “The Role of Farmers in Regenerative Agriculture”, held on October 31 at the Nestlé Trị An factory in Dong Nai province, where more than 60 outstanding farmers and agricultural sustainability experts gathered to celebrate success stories from the program.
Binu Jacob, Managing Director of Nestlé Vietnam, stated during the event: “At Nestlé, people are at the heart of our sustainability journey. The NESCAFÉ Plan represents a long-term commitment to support farmers in implementing regenerative agriculture to enhance their income and quality of life.”
Jacob added that close cooperation with farmers is vital to building a more sustainable future for Vietnam’s coffee industry, reflecting Nestlé’s dedication to both environmental and social responsibility.
Truong Hoang Phuong, Director of Nestlé Trị An Factory, emphasized that farmers are the starting point of coffee quality, saying: “The quality of coffee begins in the field. Farmers are the foundation of success, while the factory amplifies their efforts by bringing this value to global markets.”
The event also featured a tour of the factory’s modern coffee processing facilities, where farmers learned about production technologies and the journey of Vietnamese coffee beans now exported to over 40 international markets, including Europe, Japan, South Korea, and the United States.
Farmers shared their experiences in adopting regenerative agriculture and digital farm management to improve soil health and productivity. Dao Duy Quynh, a farmer from Gia Lai province, said:
“The program completely changed how we work. We learned to farm in ways that protect the environment while increasing our income.”
Since its launch in 2011, the NESCAFÉ Plan has delivered more than 467,000 training sessions on sustainable coffee farming, provided improved seedlings to around 21,000 farmers annually, and distributed over 86 million high-yield, pest- and drought-resistant plants, helping rejuvenate over 86,000 hectares of aging coffee farms.
This transformation marks a significant milestone in promoting sustainable coffee production in Vietnam, supporting a greener and more responsible coffee economy, and reinforcing the country’s position as one of the world’s leading coffee producers and exporters.
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