Dubai – Qahwa World
Dubai has done it again—setting a new record for the world’s most expensive cup of coffee and, remarkably, outdoing its own achievement. During an exclusive Panama Night event hosted by Julith Café, the city witnessed the official launch of Nido 7 Geisha, a legendary brew now served to the public at an unprecedented price of AED 3,600 (around USD 1,000) per cup.
Just six weeks after Dubai entered the Guinness World Records in mid-September, when Roasters Café served a cup priced at AED 2,500, Julith has taken the crown with an even higher price tag — proving once more that in Dubai, even records don’t stand still for long.
The rare Nido 7 Geisha beans were acquired by Julith in August at the Best of Panama 2025 auction, following a tense bidding war that drew 549 bids from elite roasters and collectors worldwide. The Dubai café purchased just 20 kilograms of the beans for AED 2,218,785 (USD 604,080)—the highest price ever paid for coffee.
Grown near Panama’s Baru Volcano, Nido 7 Geisha is cultivated in unique microclimates that produce its distinctive floral and fruity profile. It earned an exceptional 98 points at the Best of Panama competition, with six of the 22 judges awarding a perfect 100 points, setting a new global benchmark for coffee excellence.
Serkan Sagsoz, Julith’s Head Roaster and Turkey’s Barista Champion, commented: “We’re not chasing publicity; we’re crafting an experience. This coffee captures the essence of patience, artistry, and nature. Every cup is a story — not just a drink.”
Sagsoz added that a portion of the beans has been reserved for His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, in appreciation of his vision and leadership, and in recognition of Dubai’s growing role as a capital of global coffee culture.
The Geisha Panama Experience now available at Julith offers an intimate sensory journey for up to four guests, guided by expert baristas who share the story of the beans from Panama’s misty highlands to Julith’s meticulous roasting in Dubai. Guests describe the brew as a harmony of jasmine, citrus, apricot, and peach, with a honey-like sweetness that lingers.
Founded in August 2025, Julith Café merges a roastery, café, boutique store, and social space under one roof. Its name derives from Just Like This, reflecting a philosophy of elegance in simplicity. The café sources its beans from Hacienda La Esmeralda, the renowned Peterson family estate that first introduced Geisha coffee to the world and continues to set the gold standard for specialty coffee cultivation.
With this new record, Dubai once again proves that it doesn’t just follow global trends — it creates them, cup after cup.
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