Duabi – Qahwa World
The popular digital coffee chain “Drinkit” is preparing to enter the Saudi market through a franchise model, as part of an exciting expansion plan to grow its presence in Saudi Arabia and other Gulf Cooperation Council (GCC) countries. The goal is to bring Drinkit’s expertly crafted drinks to coffee lovers across the region.
Premium Coffee Experience with Top Quality
Drinkit is dedicated to offering a high-end coffee experience, built on its deep expertise and wide range of products. Beyond specialty coffee, the menu includes a variety of matcha and cocoa drinks, as well as healthy and creative food options. Known for its top-quality products and unique digital service, Drinkit has become one of the fastest-growing coffee chains in the world.
Smart and Easy Ordering
Drinkit stands out with its innovative system, where 90% of orders are placed online through kiosks or a dedicated app. The Drinkit app makes ordering simple, allowing customers to customize their drinks and have them ready in just three minutes. Smart pickup zones with digital screens ensure quick and easy collection, cutting down wait times.
The app also lets customers personalize their drinks, choosing everything from coffee beans to milk type, temperature, and sweetness. It even suggests drinks based on past orders, a feature loved by over 45% of customers, showing how much they value this tailored experience.
Global Growth and Proven Success
Founded in 2016, Drinkit has grown to over 103 locations in countries like the UAE, Russia, Kazakhstan, and the United States after being acquired by Dodo Brands in 2020. The menu boasts over 60 drinks, from specialty coffee to refreshing iced matcha and cocoa, all made with high-quality local ingredients.
CEO’s Statement
Katrina Bordish, CEO of Drinkit, said: “Entering Saudi Arabia is a big step in our global growth. It shows the rising demand for quick, high-quality coffee. We’re thrilled to bring our drinks and smart technology to Saudi customers, focusing on convenience and excellence.”
She added: “The Saudi coffee market is booming, valued at SAR 5-7 billion in 2024, with over 5% annual growth. Saudis consume more than 80,000 tons of coffee yearly, or about 36 million cups daily, making the Kingdom one of the world’s top coffee markets.”
Vision 2030
Bordish highlighted that cafés make up 16% of Saudi Arabia’s food service market, worth around SAR 17 billion. This growth is backed by government investments of over SAR 1.2 billion under Vision 2030, including plans to plant 5 million coffee trees and increase local production to 10,000 tons by 2030. New factories with a capacity of 27,000 tons are also in the works.
She noted that these efforts show how coffee in Saudi Arabia is evolving from a traditional drink into a thriving industry, attracting investment, creating jobs, and positioning the Kingdom as a key player in the global coffee scene.
Expansion Plans in Saudi Arabia
Bordish shared that Drinkit is in advanced talks with local partners and expects to open its first cafés in Saudi Arabia by late 2025 or early 2026. The plan is to reach 10 locations by the end of 2026.
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