Pekin - 11 Eylül 2025 - Qahwa World - Reuters, dünyanın en büyük kahve zinciri Starbucks'ın Çin'deki faaliyetlerinin kontrol hissesini yaklaşık 5 milyar dolar değerinde bir anlaşmayla satmaya hazırlandığını açıkladı. Bu karar, yavaşlayan satışlar ve yerel rakiplerin artan rekabetinin Seattle merkezli devi ikinci en büyük pazarındaki stratejisini yeniden düşünmeye zorlaması nedeniyle şirket tarihindeki en dramatik dönüşlerden birine işaret ediyor.
According to sources cited by Reuters, Starbucks has drawn up a shortlist of five investment firms: Carlyle Group, EQT, HongShan Capital Group (HSG), Boyu Capital, and Primavera Capital. These firms are expected to submit binding bids in early October, with a final agreement anticipated by the end of next month. Financial analysts estimate that Starbucks China will generate between $400 million and $500 million in EBITDA this year, which supports a valuation close to $5 billion.
For years, China was considered the crown jewel of Starbucks’ international growth, with the company expanding to nearly 7,800 stores, representing almost 20% of its global footprint and around 8% of group revenues. But the tide has turned. Data from Euromonitor shows the company’s market share plunged from 34% in 2019 to just 14% in 2024, as local players like Luckin Coffee, Cotti Coffee, and Lucky Cup captured millions of consumers with lower prices, digital apps, and aggressive promotions.
Despite this decline, Starbucks has no plans for a full exit. The company intends to retain a minority stake in its Chinese unit while keeping its coffee roasting facility to safeguard quality standards. This strategy will allow Starbucks to share financial and operational risks with local partners while maintaining a foothold in a market with immense long-term potential.
Kısa listeye kalan teklif sahipleri yiyecek ve içecek operasyonlarında güçlü deneyime sahip. HSG, Çin'in 4.300 mağazalı çay zinciri Heytea'nın bir hissesine sahip. Carlyle Group, Güney Kore'nin 1.700 mağazalı A Twosome Place'ini işletiyor ve daha önce McDonald's China'da bir hisseye sahipti. Primavera Capital Yum China'ya yatırım yaptı, EQT daha önce küresel gıda hizmeti operatörü SSP'nin sahibiydi ve Boyu Capital e-ticaret devi Alibaba'nın destekçilerinden biri.
The sale of a controlling stake in Starbucks China represents more than just a financial transaction—it is a strategic turning point. Once viewed as a symbol of Western modernity in China, Starbucks now finds itself forced into a restructuring move to secure its survival in a market where domestic brands are growing at breakneck speed. For investors, the deal offers a rare chance to gain access to a multibillion-dollar coffee market that continues to expand, though marked by fierce competition and price-sensitive consumers.
Binding offers are due in early October, with a final decision expected by the end of the month. Whatever the outcome, one fact is clear: Starbucks is losing the coffee battle in China and entering a new phase of forced partnerships and strategic recalibration that could reshape not only its presence in the country but also the global coffee landscape.
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