Dubai is set to host one of the most anticipated sensory training events in the coffee industry this summer—the Coffee Value Assessment (CVA) for Cuppers course by the Specialty Coffee Association (SCA). Taking place from August 2 to 3, 2025, this immersive two-day workshop will be held at the Victoria Arduino and Nuova Simonelli Experience Lab, located in Al Quoz Industrial Area 3.

Designed specifically for professional cuppers, Q Graders, roasters, and seasoned coffee tasters, the course introduces participants to the SCA’s updated Coffee Value Assessment methodology—an evolution that goes beyond traditional scoring systems by focusing on perception, consumer preferences, and contextual value.

Led by Authorized SCA Trainer Sitaram Napit, the course combines practical cupping sessions, expert-led lectures, and open discussions to help attendees master the newest CVA tools and techniques.

What You’ll Learn:

  • Kupa çekme için yeni CVA duyusal referansları nasıl kullanılır?

  • 15 puanlık yoğunluk ölçekleri, CATA (Check-All-That-Apply) listeleri ve hedonik ölçeklerde ustalık

  • Tanımlayıcı ve Duygusal CVA Formlarının pratik kullanımı

  • Integration of descriptive, affective, and extrinsic evaluation into your cupping workflow

The CVA framework encourages coffee professionals to assess coffee holistically—not just in terms of flavor intensity but also in how it’s perceived, appreciated, and valued in real-world markets.

Course Details:

  • 📅 Tarihler 2-3 Ağustos 2025

  • ⏰ Time: 10:00 AM – 5:00 PM (local time)

  • 📍 Location: Victoria Arduino and Nuova Simonelli Experience Lab, 139 Umm Suqeim Street, Al Quoz Industrial Area 3, Dubai, UAE

  • 🌐 Language: English

  • 🧑‍🏫 Trainer: Sitaram Napit

  • 📧 Contact: sitaram@theorecoffee.com

  • 📞 Phone: +971 56 598 9425

  • 🔗 Enrollment link: Click here to register

Bu kurs, duyusal analizlerini geliştirmek ve SCA'nın en son küresel standartlarına uyum sağlamak isteyen tüm profesyoneller için önemli bir fırsattır. Katılımcılar, değerlendirmelerinin kalitesini ve tutarlılığını yükseltmek için pratik araçlar kazanacak ve hızla gelişen kahve pazarında rekabetçi kalmalarını sağlayacaktır.

Whether you’re cupping at origin or working in a specialty coffee bar, this course will transform the way you evaluate coffee—from the bean to the cup, and beyond.

The post Level Up Your Cupping: SCA’s CVA Course Comes to Dubai This August appeared first on Qahwa World.