The countdown has begun for World of Coffee Geneva 2025, one of the most anticipated events in the global specialty coffee calendar. Organized by the Specialty Coffee Association (SCA), this premier trade show will take place in Geneva at Palexpo, from June 26 to 28, 2025, gathering the industry’s leading innovators, producers, baristas, roasters, buyers, and media.

Why Geneva?

Geneva’s strategic location and international character make it an ideal host city. With direct flights from 145 destinations and a venue just seven minutes’ walk from the airport, accessibility is one of its biggest advantages. The city is also committed to sustainability, offering free public transport and aiming for net-zero emissions by 2050.

In addition, Geneva boasts a diverse population—40% of its residents come from over 190 nationalities—offering unmatched global networking opportunities.

A Platform for Global Coffee Leadership

World of Coffee Geneva is more than an exhibition—it’s a stage for global coffee leadership. The event provides exhibitors the opportunity to:

  • Launch new products with maximum visibility

  • Forge strategic partnerships

  • Drive sales and brand recognition

  • Showcase innovations in sustainability and design

The show will also host the World Coffee Championships, including:

  • Dünya Latte Sanatı Şampiyonası

  • World Coffee in Good Spirits Championship

  • Dünya Kupası Tadım Şampiyonası

  • Cezve/Ibrik Championship

Other key features include:

  • Best New Product Competition

  • Coffee Design Awards

  • Over 30 cupping sessions

  • Two Roaster Villages

  • SCA Lecture Series & Workshops

  • Green Coffee Connect

  • A dedicated Retail Buyers Lounge

Kimler Orada Olacak?

The event attracts a wide range of professionals, including:

  • Baristas and café owners

  • Coffee buyers and green coffee importers/exporters

  • Coffee producers and quality control experts

  • Educators, trainers, and consultants

  • Business development executives

  • Press and media

  • Engineers and equipment specialists

In 2024, the event in Copenhagen welcomed more than 13,000 visitors from 150 countries, with over 430 exhibitors and 120 roasters participating.

What’s on Display?

Visitors will find a dynamic exhibition floor featuring:

  • Green and roasted coffee (wholesale)

  • Commercial brewing and grinding equipment

  • Ambalaj malzemeleri ve perakende aksesuarları

  • Flavorings, syrups, additives, and allied food products

  • Water treatment solutions

  • Carts, kiosks, and professional services

According to statistics from the previous edition:

  • 93% of attendees said products and services were well represented

  • Geçmiş katılımcıların %98'i Cenevre 2025 için geri dönmeyi planlıyor

High-Value Buyers and Global Media

World of Coffee Geneva is a magnet for serious business. A full 25% of buyers are prepared to invest over $1 million in the coming year. Exhibitors can expect direct engagement with decision-makers, brand exposure through global media, and opportunities to build lasting industry connections.

The event’s atmosphere fosters both trust and business momentum, driven by one-on-one product experiences and live demonstrations.

Booth Options and Pricing

İki tip stant mevcuttur:

1. Space Only Booth:
For custom setups with complete flexibility. Exhibitor handles design, structure, and power.

2. Shell Scheme Booth:
A ready-to-use framework ideal for smaller or perimeter booths, includes walls, basic lighting, name panel, flooring, and electrical socket. Mandatory for booths up to 15 m².

Booth Costs (per m²):

Rezervasyon Tarihi SCA Member Rate Non-Member Rate
Before February 28, 2025 €350 €440
From March 1, 2025 €370 €460

  • 50% deposit due within one month of invoice

  • Full payment required by April 15, 2025

  • Katılımcı şirket başına 150 € medya paketi ücreti uygulanır

Roaster Village Participation

Kavurma Köyü paketinin fiyatı 1.750 Avro 'dur ve şunları içerir:

  • 2×1 metre sayaç

  • Electrical socket (1 kW)

  • Name card

  • Access to water and cleaning facilities

Uygunluk, yıllık geliri 5 milyon doların altında olan özel kahve kavurucuları veya yeşil ithalatçıları ile sınırlıdır. Tadımlar ve/veya ikramlar sunulmalıdır.

Advertising and Sponsorship Opportunities

Exhibitors and sponsors can maximize their visibility through digital channels including:

  • Website homepage ads (€6,500)

  • Subpage placements (€4,000)

  • Interest list newsletter (€3,000)

  • Attendee email blasts (€2,500)

  • World of Coffee app banners (€2,000)

  • Push notifications via app (€1,500)

Limited slots are available. Contact: sponsorships@sca.coffee

Ödül Yarışmaları

En İyi Yeni Ürün Ödülleri:
Kategoriler arasında kahve aksesuarları, hazırlama araçları, katkı maddeleri ve özel içecekler yer almaktadır. Nisan 2025'te katılımcılara açılacaktır.

Kahve Tasarım Ödülleri:
Marka, ambalaj ve mekan tasarımı kategorileriyle daha geniş kahve topluluğuna açıktır.

Details: worldofcoffee.org

Travel and Accommodation

SCA’s official housing partner, BNetwork, provides streamlined hotel booking with competitive rates and proximity to the event venue. More information is available at: wochotels.bnetwork.com

Organizers and Contact

World of Coffee is organized by the Specialty Coffee Association (SCA), the world’s largest coffee trade organization, focused on education, sustainability, standards, and industry advancement.

Secure your space, showcase your coffee innovations, and connect with the most dynamic players in specialty coffee at World of Coffee Geneva 2025.

Explore more at www.worldofcoffee.org

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