Kahve, Amerika Birleşik Devletleri'nde en çok tüketilen içecek olarak hüküm sürmeye devam ediyor; Amerikalı yetişkinlerin üçte ikisi (%66) herhangi bir günde kahve içerek şişelenmiş su, çay, meyve suyu ve sodayı geride bırakıyor. İlkbahar 2025 Ulusal Kahve Veri Eğilimleri (NCDT) raporunda açıklanan bu bulgu, 2020'den bu yana günlük kahve tüketiminde %7'lik önemli bir artış olduğunu vurgulamaktadır.

According to the report—conducted in January 2025 by Dig Insights on behalf of the National Coffee Association (NCA)—coffee is more deeply embedded in American routines than ever. On average, American coffee drinkers consume three cups per day, contributing to a staggering total of 516 million cups daily, enough to fill an Olympic-size swimming pool 48 times.

Specialty Coffee on the Rise

The 2025 data shows a notable shift toward specialty coffee, which now accounts for 59 out of every 100 cups consumed. Consumption of specialty beverages has jumped nearly 18% in five years, with 46% of adults reporting past-day consumption, up from 39% in 2020. In contrast, traditional coffee has held steady, consumed by 42% of adults in 2025, compared to 43% in 2020.

Among specialty coffee drinkers, preferences have evolved:

  • Espresso bazlı içecekler (cappuccino, espresso, latte, mocha, macchiato, flat white ve Americanos gibi) yetişkinlerin %28 'i tarafından günlük olarak tüketilmektedir. 2020 yılına göre bu oran %17 'dir.

  • Non-espresso-based beverages (including cold brew, nitro coffee, and frozen blends) have experienced the largest growth, increasing nearly 42% from 12% in 2020 to 17% in 2025.

NCA President and CEO Bill Murray stated:

“Coffee holds a unique place in Americans’ daily lives—no other beverage is such a beloved and prominent touchstone. Coffee’s popularity brews big benefits for American coffee drinkers and the entire U.S. economy, and we expect America’s love affair with coffee to continue for many decades to come.”

Regional and Daily Patterns

Bölgesel olarak, günlük kahve tüketiminde Kuzeydoğu %69 ile başı çekerken, onu Ortabatı (%67), Güney (%66) ve Batı (%62) takip ediyor. En çok kahve sabahları tüketilmekte olup, Amerikalıların %83 'ü kahveyi kahvaltı ile eşleştirmektedir.

Hot coffee remains dominant, particularly in winter. In January 2025, 78% of coffee consumed was served hot—up 13% from the summer—while 16% was iced and 7% frozen blended. Still, cold coffee remains popular in winter, reflecting the growing year-round appeal of chilled formats.

At-Home and On-the-Go Brewing

Amerikalıların çoğunluğu (%82) kahvelerini hala evde içerken, %38 'i hareket halindeyken tüketiyor. Damla kahve makineleri en yaygın ev demleme ekipmanı olmaya devam ederken (sahiplik oranı %62), bunu tek fincanlık makineler (%42), hazır kahve (%35), çekirdekten fincana makineler (%15) ve espresso makineleri (%12) takip ediyor. Yavaş damlatmalı soğuk demleme sistemlerinin sahipliği %11'e yükselerek evde soğuk demleme hazırlamadaki artışı yansıtmaktadır.

Coffee brewed at home has also increased in prevalence. In 2025, 71% of daily coffee drinkers reported preparing coffee only at home—up from 63% in 2020—while 16% consumed coffee only outside the home, and 13% did both.

Purchasing Trends

Grocery stores continue to dominate coffee purchases, with 40% of coffee drinkers buying there. However, online purchases have doubled, from 7% in 2020 to 14% in 2025, illustrating a growing shift toward digital convenience. Mass merchandisers (big box stores) accounted for 29% of purchases, while club stores dropped slightly to 10%, and coffee shops remained steady at 5%.

Conclusion

The Spring 2025 NCDT underscores coffee’s enduring appeal and its evolving presence in the lives of American consumers. From the increasing popularity of specialty formats to the growing trend of at-home and online coffee consumption, the beverage continues to adapt to new habits while maintaining its central place in American culture.

For more insights and to purchase the full NCDT 2025 report, visit ncausa.org/ncdt.

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