Moscow — November 5, 2025.
Starbucks has officially renewed its trademark rights in Russia, despite having fully exited the Russian market in 2022.
According to RIA Novosti, the Russian Federal Service for Intellectual Property (Rospatent) registered the company’s iconic siren logo under Class 21 of the International Classification of Goods and Services, which covers coffee makers, tableware, coffee filters, and related accessories. The registration grants Starbucks exclusive rights for 9.5 years — until May 2034 — allowing the company to legally provide coffee services, sell beverages, and manage loyalty programs.
At the same time, Coca-Cola renewed its trademarks for “Coca-Cola” and “Sprite” under Class 32 (non-alcoholic beverages). The application, initially filed on April 23, 2025, ensures protection of the brands in Russia until 2035.
Experts note that these actions do not necessarily indicate a return to the Russian market. Rospatent head Yuri Zubov stated that such registrations are aimed at “maintaining reputation, brand resilience, and ensuring legal protection.” Legal expert Yuri Fedyukin added that companies are securing their rights to prevent unauthorized use of their trademarks within Russia.
Following the 2022 events in Ukraine, both Starbucks and Coca-Cola, along with many other Western corporations, suspended their operations in Russia. Coca-Cola’s production facilities were repurposed to manufacture drinks under the “Dobry” brand, while Starbucks cafés were rebranded and reopened as Stars Coffee, managed by Russian entrepreneurs Timati and Anton Pinsky.
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